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Mobile Marketing Live Opens its Doors
Things are just about to get started here at Mobile Marketing Live, with the first speakers taking to the stage at 9am.The conference has two streams running in parallel, with big brands in both rooms...
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It was a packed day at Mobile Marketing Live yesterday, with two streams full of speakers from big brands and mobile experts, sharing great insights into mobile.It was a lot to take on board, so we've...
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Coming of Age
Unilever's Jay Altschuler (r) on stage with Russell Buckley at yesterday's Mobile Marketing Live eventFor anyone who was at Mobile Marketing Live yesterday, we hope you enjoyed the show as much as we...
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Our Latest Issue is Available on iPad
Issue 15 of our quarterly print edition is now available to read on the iPad.Inside, you'll find a wealth of articles on everything from the mobile affiliate market to mHealth, Google Glass to...
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FineLine and Scanbuy Partner to Offer Interactive Packaging
FineLine Technology and Scanbuy have joined forces to offer a suite of in-store marketing solutions that use QR codes and NFC to deliver branded content.Retailers will be able to add these interactive...
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Daily Telegraph Australia Launches NFC News Campaign
The Daily Telegraph in Australia has launched an NFC campaign on buses in Sydney to encourage travellers to keep up with the latest news during their commute.Over the eight-week campaign, scanners will...
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NFC SIM Launches in Hong Kong
NFC handset owners in Hong Kong are one step closer to being able to leave their wallet at home when travelling and shopping in the region as a number of payments players trial NFC payments.Users will...
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Effective Mobile Marketing Awards Finalists Revealed
The 2013 Effective Mobile Marketing Awards finalists have been revealed. This year’s awards attracted almost 250 entries, and over the past six weeks, the judging panel have been knee deep in the best...
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Awards Preview - Most Effective Mobile Advertising Campaign
The Effective Mobile Marketing Awards Ceremony takes place one month today on 28 November at the London Film Museum. Every business day between now and then, we’ll be previewing the shortlisted entries...
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Awards Preview - Most Effective Tactical Messaging Campaign
With the Effective Mobile Marketing Awards Ceremony taking place in London in just over four weeks’ time, on 28 November, we are previewing the finalists in each category day-by-day between now and...
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CBS Outdoor Hands NFC Poster Task to Proxama
Outdoor advertising firm, CBS Outdoor, has selected Proxama, which provides mobile commerce, loyalty and payment solutions, as its Near Field Communication (NFC) technology partner.CBS Outdoor will be...
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Awards Preview - Most Effective Mobile Advertising Platform/Network
With the Effective Mobile Marketing Awards Ceremony taking place in London in four weeks’ time, on 28 November, we are previewing the finalists in each category day-by-day between now and...
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Awards Preview - Affiliate and Augmented Reality Campaigns
With the Effective Mobile Marketing Awards Ceremony taking place in London in four weeks’ time, on 28 November, we are previewing the finalists in each category day-by-day between now and...
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Effective Mobile Marketing Awards Ceremony Close to Sold Out
Tickets are selling fast for this year's Effective Mobile Marketing Awards ceremony, which takes place on 28 November at the London Film Museum.There are now just five tables left for the event. You...
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Awards Preview - Most Effective Mobile Application - b2b
With the Effective Mobile Marketing Awards Ceremony taking place in London in less than four weeks’ time, on 28 November, we continue our daily preview with a look at the finalists in the Most...
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Awards Preview - Most Effective Mobile Application - b2c
With the Effective Mobile Marketing Awards Ceremony taking place in London in less than four weeks’ time, on 28 November, we continue our daily preview with a look at the finalists in the Most...
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Awards Preview - Most Effective Mobile Charity Campaign/Solution
With the Effective Mobile Marketing Awards Ceremony taking place in London in just over three weeks’ time, on 28 November, we continue our daily preview with a look at the finalists in the Most...
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Awards Preview - Most Effective Mobile Couponing or Barcode Campaign
With the Effective Mobile Marketing Awards Ceremony taking place in London in less than four weeks’ time, on 28 November, we continue our daily preview with a look at the finalists in the Most...
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Effective Mobile Marketing Awards Ceremony Sold Out
The 2013 Effective Mobile Marketing Awards Ceremony has sold out. 250 people from brands and agencies will descend on the London Film Museum in three weeks’ time, on 28 November, to salute the best and...
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Awards Preview - Most Effective Mobile CRM/Enterprise Messaging Campaign
With the Effective Mobile Marketing Awards Ceremony taking place in London in less than three weeks’ time, on 28 November, we continue our daily preview with a look at the finalists in the Most...
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Contactless Orange Cash Launches in France
Orange and Visa Europe are trialling contactless Orange Cash in two cities in France using NFC-enabled SIM cardsOrange customers that have an NFC handset will have to download the Cash app and then top...
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Awards Preview - Most Effective Location-based Service/Campaign
With the Effective Mobile Marketing Awards Ceremony taking place in London in less than three weeks’ time, on 28 November, we continue our daily preview with a look at the finalists in the Most...
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Awards Preview - Most Effective mCommerce Solution
With the Effective Mobile Marketing Awards Ceremony taking place in London just over two weeks’ time, on 28 November, we continue our daily preview with a look at the finalists in the Most Effective...
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Awards Preview - Most Effective Mobile Site
With the Effective Mobile Marketing Awards Ceremony taking place in London just over two weeks’ time, on 28 November, we continue our daily preview with a look at the finalists in the Most Effective...
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Awards Preview - Most Effective Campaign From a Mobile Operator
With the Effective Mobile Marketing Awards Ceremony taking place in London just over two weeks’ time, on 28 November, we continue our daily preview with a look at the finalists in the Most Effective...
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Awards Preview - Most Effective Mobile Payment Solution
With the Effective Mobile Marketing Awards Ceremony taking place in London in just less than two weeks’ time, on 28 November, we continue our daily preview with a look at the finalists in the Most...
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Awards Preview - Most Effective Mobile Publishing Solution
The Effective Mobile Marketing Awards Ceremony takes place in London in just less than two weeks’ time, on 28 November. Today, we continue our daily preview with a look at the finalists in the Most...
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Awards Preview - Most Effective Social Campaign
The Effective Mobile Marketing Awards Ceremony takes place in London in just less than two weeks’ time, on 28 November. Today, we continue our daily preview with a look at the finalists in the Most...
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Awards Preview - Most Effective Sales Promotion/Direct Response Campaign
The Effective Mobile Marketing Awards Ceremony takes place in London in just less than two weeks’ time, on 28 November. Today, we continue our daily preview with a look at the finalists in the Most...
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Awards Preview - Most Effective Tablet Application
The Effective Mobile Marketing Awards Ceremony takes place in London one week today, on 28 November. Today, we continue our daily preview with a look at the finalists in the Most Effective Mobile...
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